800K people reached in 30 days. Flooding the shop with new customers.
The Challenge
Nail Tech Shop had a community that loved their products, but their content wasn’t reflecting the brand they were becoming.
They were posting often, but not intentionally. The visuals didn’t carry the same polish or attitude as the products themselves.
They wanted a presence that felt like their brand looked, clean, elevated, and irresistible to anyone scrolling by.
Our Approach
Nail techs rarely switch brands.
Everyone in the industry knows this… Once they fall in love with one product line, it’s almost impossible to move them.
That’s exactly why a basic “just-selling” content approach doesn’t work.
So instead of pushing products, we focused on building a community.
We created content that educated, inspired, and made nail techs feel understood.
They joined the community.
They connected with the brand.
And only then did they try the products and fall in love with them.
The same way they’re hard to win, they’re just as hard to lose.
They become customers for life.
The Results
800K+ views in 30 days across all platforms
250% boost in product sales
Rapid growth in returning customers and brand loyalty
The Impact
We didn’t simply drive more sales.
We built a community that made nail techs feel seen, understood, and supported, strong enough to make them switch from the brands they once swore by.
And after switching, they became loyal customers who keep coming back month after month.
Ready to Go Viral?
I’ll help you reach new heights and stay ahead of the competition.